When it comes to design, there are many different philosophies. Some like to get complex with their designs, and layer in different details that the viewer might have to look closely at to be able to tell that they are there. Then there are those who choose to go about design in the simplest way possible, through minimalism. Minimalist design has been popular since the dawn of time, and people have been improving upon it ever since.
The definition of minimalist design is using the bare basics and necessities as best you can to create a space that is clean, functional and stylish, without shoving it in someone’s face. Using a minimalist design is for those who want their audience to know that they value order and functionality.
But while designing your living room with a minimalist concept in mind is a great way to show your guests what kind of style you favor, what if you were developing something more functional, like a website? As it turns out, there are a wide variety of reasons why using a minimalist design in this day and age is one of the best things you can do for your website.
To better understand why the minimalist design is so effective for websites all over, let’s take a more in-depth look at why using just the basics might be better.
If you have something on your website that you’re trying to sell, like a product or a service, you need your potential customers to be as un-intimidated by the buying process as possible. You don’t want to have a million and one tabs to click on or hundreds of options to choose from when they are just trying to get to the store.
If you want to maximise the earning potential for your website, you need to make sure it’s basic, minimalist, and easy-to-navigate. Now that doesn’t mean it has to be bland or without a creative flair, but too many lists, tabs, and clickable items on your website could weed out potential customers who just wanted to buy your product and leave.
SHORT ATTENTION SPANS
When putting together your responsive web design plan, it’s best to take into account the ever-shortening attention spans of those around us. The internet and social media, in particular, have conditioned us to expect things right away.
If you’re selling a product or a service, you better give the customer a way to find it quickly and at all times. No matter how much selling and explaining you want to do about your product, make sure there is an option to buy it that is available for your visitors to click on at all times.
SIMPLE WEBSITE DESIGN IS KEY
Remember when you’re going through your next website planning process, less is more. The less you can have on your site while still selling and promoting your product as much as you need to, the better.
If the customer is on your page, they are halfway to buying your product anyway. Don’t make it hard for them by confusing them with too many options to choose from, just point them towards what they need and let them do the rest.